


This is the newsstand music magazine section from WHSmith. From this picture we see that this particular WHSmith mostly stocks rock,dance and classical magazines such as 'mixmag','Q' and 'Kerrang'. However, from going to other WHSmiths, I know they stock magazines such as 'XXL' and 'Fader' as well which are of the hip hop genre.
As stated before, they were organised in the music section of the magazine aisles near the front of the shop, and have been displayed in a structured manner. The titles that are well known either have their own entire section so that they can easily be seen e.g. 'Q' in the first picture, or they are place in front of or near the front of the other magazines as they are the brands that bring in the most buyers/ are most popular therefore it makes it easier for the consumer to find as well as for a potential buyer to spot.
On this particular newsstand, the magazines at the top are organised in a way where you see the top half of the magazine therefore the masthead and the faces of the cover stars are visible which of course is purposely done so that potential buyers can become intrigued by the cover stars as lots of the magazines organised like that are ones that aren't very well-known therefore may not have a high readership and want to bring in more readers. One thing I noticed with mixmag is that they had organised most of the important features of a front cover on the left third. For example their standout, trademark feature of their masthead (the lowercase i) is clearly shown on the left third (as only the mix is shown) as that is something they are recognized by. Furthermore, their cover lines and main cover line are all symmetrically lined up on the left third, this is because they know that most likely that is the part that will be shown as other magazine's will cover the full thing therefore it is organised like that so that it can still catch a reader's eye and interest them.However as it is mixmag, it does not necessarily need to rely on their cover stars and stories as much as other magazines so it is fine if only the first half of the masthead is shown. This is similar for Kerrang magazine.
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