Question 3) What kind of media institution might distribute your media product and why?

Q3.

My publisher changed from Conde Nast to Bauer due to Bauer being a better option in terms of publishing and distributing widely as well as the company having experience with music magazines, which have been successful, however all the music magazines they have published have been from the rock genre, so having my magazine would be a change and new field for them to explore via their publishing. Also, they have brands that target millennials which is my target audience as well, so they will be able to actively advertise my magazine to my target audience and make it better known.

I chose to have a big publisher as it will allow my magazine to be available and advertised on platforms other than just print, so for example digital e.g. social and mobile so by having a website for my magazine with articles from the magazine as well as other new content to keep the audience interested + having an online version of the magazine (e-zine). By having my magazine available on multiple online platforms it will help increase how widely it is viewed since a larger percentage of my target audience would read/ interact with products online as opposed to from a shop, in print, and can gain their interest more + gives my magazine a wider online social following – my publisher is very socially based. 

Also, by having a big publisher my magazine will be able to be linked to good distributors and sold in a majority of big newsagents and shops such as whsmith so it will be seen and can reach a wider audience (via the sale and return method)

Subscription would be available – guaranteed money + my publisher does subscriptions.