Friday, 27 January 2017

Question 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

     Front Cover        
           Followed the conventions of XXL and other music mags by having cover-lines and listing artists on the side with a + - however didn’t follow the conventions of FADER and BRICK as they don’t include cover lines – conversely, the cover –lines on this XXL mag are short (only the names of the artist) whereas on my magazine they are quite long so I didn’t conform to that convention in that way (looked at other magazines for that)

-         Followed the 3 colour scheme – however opted for a different use of colours and in a different way – both xxl and fader used red in their colour scheme (FADER only for this issue) and red is used a lot since it stands out ,especially for the masthead, but in mine I chose the colour yellow as I felt like it displayed a different vibe

-          A skyline or something that links to the issue (convention of most magazines + XXL – had it on FADER as well) – however on mine because the placement of the masthead was different to XXL and Fader (both of theirs having their masthead on the left side) and so having the skyline on the right I had my skyline directly above my masthead like other magazines – followed a convention of Brick as the masthead is in the centre

-          Cover artist maintains direct eye-contact with the camera – direct mode of address

-          Date & Issue number – issue number + price near barcode like XXL

-          Simplistic style of front cover to link to Brick and Fader’s simple cover’s and focus on ‘aesthetic’ but still added headlines as to follow normal conventions

-          Cover star follows the convention of the XXL and Fader cover of wearing clothing and props that connote the genre – my cover star is wearing 2 silver chains, big hoop earrings and has tattoos showing – denotation of this

-          Followed the convention of making the masthead stand out – ‘highlighted the $ in my masthead like Fader highlighted the F in theirs’
-          Placed my cover star over the masthead like XXL

-          Unlike how in Brick + Fader the front cover images are taken with a close-up shot, I decided to take mine with a mid-shot as a way to highlight the conventional props on my artists  


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         Contents Page (compared to BRICK, FADER and XXL)
-          Compared to my case studies contents pages, my contents page differed drastically – the large usage of images and layout are some of the main challenges made to the form and layout of my case studies
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      A difference with all of them is my inclusion of social media links, subscription information, editor’s letter and various different images. My contents has included intertextuality, which is something the others mainly have not (except for FADER which mentions a different form of media platform)
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     With Fader, their contents page layout was only one side so I had already challenged that convention of the magazine - as you can see I used a considerably larger amount of pictures than the Fader contents – they simply use one small image of the cover star but with mine I included images of other artists that would feature in my magazine as well (links to the change in layout) – I chose to do this again to emphasise the large global, and information filled aspect of my magazine – I chose the images to represent the diversity of my magazine visually and directly highlight this – Again with Layout, I set out the articles differently with features and regulars being on different sides and being my only two headers – with Fader they used more than one and the ones that weren’t features did not have explanations, just the article names whereas with mine I added little explanations under them all – one convention of Fader’s contents page that I did follow was the use of a pull-quote to anchor to the image – for two of my images I anchored them to pull quotes that I created  
-          They also did not have the editor’s letter on their contents page however I chose to include it in mine
-          I followed the conventions of this contents by arranging the numbering with the title of the feature in a similar way and included pull quotes.

-          With BRICK, you can clearly see my contents page … challenges the form and conventions of their contents. With Brick they have no images, no pull quotes, it doesn’t necessarily link to the colour scheme shown on the front cover and it isn’t organised into features etc., it’s just labelled articles – these article names also do not have explanations underneath them. BRICK’s contents page is very simplistic in nature, somewhat fitting their front cover. With mine, I completely go against this, subverting the entire page. My contents is the complete opposite of Brick’s, which can clearly be seen just by looking at both.

-          With XXL, my contents reinforced some of their conventions, but then I developed it to fit my own magazine’s style. However, there is also cases in which I have subverted from that model. In the case of subverting, we can see that the XXL contents page only includes one image. Although XXL technically has two contents pages due to the ‘A-Side’ – ‘B-Side’ format, all together this only leads to the inclusion of two photos. With mine I included 4 images. Additionally, the ‘A-Side’-‘B-Side’ format of the contents page is not executed through a double page spread , there are ads in-between making each side a single contents page whereas with mine, the contents is double paged. Now, with the case of conforming to the conventions, we can see that I have followed the idea of continuing on the colour scheme of the magazine clearly onto the contents; with XXL their colour scheme of Red, White  and Black is clearly shown through the contents making it recognisable – with mine, HU$TLE’s colour scheme of Gold, White and Black is also clearly shown throughout the contents securing the colour scheme with the model and brand,  anchoring it to the cover and creating a ‘house style’ just like XXL did. With the typography, I used the same layout of having the features on one side (or page in XXL’s case) and the regulars on the other (although it was done in a different way on the XXL one); I also followed the trend of writing small explanations of the article underneath the article title like XXL. I then included small conventional features such as having the page number, issue number/edition and website name on the contents page which wasn’t done for the other ones.
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       As you can see I strayed quite far from the templates given to me by my case study contents pages – I also used other contents page to create a model as I wanted mine to not be as simplistic as the ones on my case study.

        Double Page Spread (compared to BRICK, FADER and XXL)



-          For my double page spread, I decided to include two pages for it. From studying my case studies, all 3 included a page before the actual double page spread which gave a brief insight as to what was going to be included in the double page spread as well as gave credits to the interviewer and had the title of the article – as I liked this idea and wanted to conform to the conventions displayed in my magazine I decided to add this additional initial page including the same information but tailored to my magazine. I think I mostly was able to follow the conventions laid out on each of the magazines – I added different aspects from the different pages of each of the pages that I liked into my final one. The inclusion of a main title displayed largely was a convention of all 3 of them so that was of course included – With BRICK, they didn’t include the brief description however I felt that it was too simplistic with just the title so I added a brief insight like XXL did, therefore I conformed to the conventions of XXL’s one more. The addition of the pull quote is an example of an aspect in which I subverted from their examples however I felt it looked good. – Typography manipulation – change of colour selection for emphasised words to create a pun and emphasise it.

-          For my actual double page spread, I probably conformed mostly to the layout and writing style of BRICK and FADER, however I did add aspects of XXL into it. I followed conventions of all real magazines such as using a drop cap at the start of a new paragraph, and organising my writing into columns. Unlike most artist interviews (which are in a Q&A format) I decided to do mine in a biographical profile format as that is what had been in FADER and BRICK and those were the two double page spreads I looked at when creating mine, mainly in terms of journalism.

-           With XXL, you can clearly see my image has been somewhat influence by the one used on the XXL magazine. I used a similar angle, and the showcasing of costume are the same e.g. both are wearing silver chains which as clearly displayed on the artist, both have the same direct mode of address etc.

-          With BRICK I took a lot of inspiration in terms of layout and journalism. I decided to include a similar layout in which there were pull-quote quotes ‘inside’ the journalism, instead of just on the picture. This was one aspect I liked a lot when analysing the BRICK double page spread so I implemented it in my own. I developed it to fit my magazine by having more pull out quotes included. In terms of journalism, I copied the styling of the language that had been implemented in the magazine’s article to create the same relaxed, conversational tone in that magazine, whilst also maintaining some formalities.




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