Q4.
Age:
-
My audience will be around the age range 16 -25,
so will still be students.
Musical
Taste:
-
HU$TLE readers will primarily be fans of hip hop
and R&B music, and most of the sub-genres that come underneath it. I’ve
tailored the contents and mise-en-scene of the magazine to be aimed at this
audience, for example the artists listed on the front cover are all from the
genres hip hop and R&B, or sub-genres of it therefore it will attract fans
of that. Also, the contents featured in the contents page and images all
connote the genres of hip hop and R&B – ‘the rise of trap’ (a sub-genre of
hip hop), the new songs that would be in the ‘End Of Issue Playlist’ would all
be from those genres – and the artists displayed and costumes they’re wearing
e.g. chains, puffer jackets etc all connote the genre -
-
However, my audience would have a wider musical
taste and wouldn’t have a focus on western music – they would like global
sectors of hip hop and R&B such as Korean Hip Hop and R&B-(I chose to include these as currently
KHH has become popular with lots of KHH artists visiting the UK and getting
sold out shows so I know it is a genre that is currently represented has an audience
of people with said music tastes in my target location), Grime (which is
based in the UK and since my magazine is base din the UK it will reflect my
audience’s tastes) and so on – shown through ‘The British Invasion’ + ‘Around
The Globe’ segment
-
Enjoy Mixes of different genres as well
Location:
-
As the genres are hip hop and R&B my readers
will most likely come from cities and urban areas therefore they will mostly be
based in different parts of London, especially since Grime is a factor in my magazine.
However, as I have aimed my audience internationally as well, there will be a
small percentage that come from areas outside of the UK such as America but
they will still be from urbanized areas as that’s where hip hop and R&B is
most popular + my magazine audience is largely black therefore a large amount
of my audience will come from areas with a large black demographic. Hip Hop is
a very globalised genre so large amounts of people internationally will be
interested in the magazine, therefore there may not be a specific location but
if so, it will be the ones I mentioned
Social Class:
-
Although my magazine does not have a specific
social class audience, I believe that most of my readers would be from a
working class background due to their age + location and ethnicity. Also, due
to the low price of my magazine as well as low price for subscription I have
included elements to specifically make it in some ways target towards a working
class, student audience.
-
From Fader’s Case Study I found that 91% of
their readers were employed, with 77% dull time and 14% part – time. My
audience’s part time percentage would most likely be higher as they are
students so will have school and not have time to work full time – overall
mainly working class (E group as they are students and casual workers)
-
Some may be from the skilled (C2) + lower middle
classes (C1) however (mainly the ones at age 25)
Ethnicity:
-
HU$TLE’s audience would most likely be from a
black ethnic background as hip hop is predominately listened to by this
audience + the people featured in the magazine are black however, I did not
want to exclusively target it towards only black people as it is a very widely
recognised genre now and by aiming it at one audience it would be closing off
other business opportunities therefore I included contents that attract other
ethnicities and artists that are of different ethnicities –because of this my
audience would have a mixed ethnicity – such as with XXL’s press pack , 67% of
their readers were African American but 19% were Hispanic and 18% white – My
percentages of audience are similar to this
-
UK is very multicultural so I think lots of
different ethnicities could read it
-
I would bring in more of an Asian audience as
well as KHH is becoming big and hip hop is big in areas like east Asia –
‘included an around the globe segment on south Korea + jay park album review’
Gender:
-
I aimed to target HUSTLE at more of a female
audience as there are not many hip hop magazines who do this since hip hop is
male dominated – I did this by the use of a female cover star and contents that
highlighted females - ‘female artists segment’ - currently females are coming
up in the hip hop industry and lots of female r&b artists e.g. kehlani.
Have recently become popular so it shows there is a growing interest from the
female audience in the genres
-
55% male reading and 45% female reading – still
want to bring in male readers to profit off of it
Audience
Lifestyle/Overall Profile:
-
Target Audience’s Psychographics – aspirer
(materialistic, big focus on a ‘persona’ and fashion (reason for the ‘trend$’
section), large focus on image) – Explorer – (like to gain new experiences, new
frontiers, first to try new brands)
-
My reader will be type of person who is
interested in not only hip hop music but the culture surrounding it, involving
fashion and more + open-minded – type to try new things – regular user of
social media sites particularly twitter, tumblr and instagram which are visual
and good for socialising and gaining a following – trendsetters and somewhat
brand conscious
-
Socially aware e.g. like rappers such as
Kendrick Lamar, Tupac, J Cole
2 Types of
Average Reader – Male and Female:
-
Male
-
Age:
22, Ethnicity: Black British, Location: London (Urban Areas of
London) so maybe North or East, Music
Genres: UK artists of all different genres like Grime, UK Rap, Afrobeats
etc. , also American music, Class:
Skilled working class, Hobbies/Interests/Free
Time: In his free time he uses social media like Twitter (UK Twitter) and
Instagram, may be interested in UK YouTube shows such as BKChat, enjoys parties
and meeting up with friends, shops at JD, Footlocker, H&M Men, Blue INC,
TopMan (fashion forward to some extent), big focus on his persona and vibe, be
a budding grime artist, Money: is in
UNI so doesn’t have that much disposable income, spends It on going out and
clothes
-
Female
-
Age : 18 (a student, last year of sixth
form), Ethnicity : Black British
(but of course other readers), Location
: London (Urban Areas of London) so maybe North or East, Music Genres: Typically listens to
Grime, Afrobeats, American music and maybe some foreign music, Class: Comes
from a working class family, Hobbies/Interests/Free
Time: In her free time she enjoys going shopping in centres such as
Westfield and Oxford Street with her friends, regular user of social media such
as snapchat, Instagram and Twitter, enjoys house parties + day outings with
friends (usually always documented on snapchat), shops at H&M, MissGuided,
JD and River Island mainly, socially conscious (uses places like Twitter as a
platform to promote herself + her views), Money:
is working part-time so spends her money on clothes (online shops), food,
outings such as dinners etc. and music
Good. Make sure to proofread this, and come up with a third individual audience profile. Put into the technology. Jo
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